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Corporate identity and the missing link to corporate reputation

Rose, S., Hillenbrand, C. and Money, K. (2009) Corporate identity and the missing link to corporate reputation. In: Global brand conference: branding and society, 1-3 Sep 2009, Cambridge, UK. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Refereed:No
Divisions:Henley Business School > Leadership, Organisations and Behaviour
Henley Business School > Marketing and Reputation
University of Reading Malaysia
ID Code:20129
Additional Information:SchoolMan_0809_13052011AS

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