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Unilever’s (other) brand wars: retailers, private labels, and struggles for supremacy within product supply chains

Miskell, P. (2010) Unilever’s (other) brand wars: retailers, private labels, and struggles for supremacy within product supply chains. In: da Silva Lopes, T. and Duguid, P. (eds.) Trademarks, Brands and Competitiveness. Routledge, New York, pp. 215-233. ISBN 9780415776936

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Item Type:Book or Report Section
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
ID Code:28786
Publisher:Routledge

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