Unilever’s (other) brand wars: retailers, private labels, and struggles for supremacy within product supply chainsMiskell, P. (2010) Unilever’s (other) brand wars: retailers, private labels, and struggles for supremacy within product supply chains. In: da Silva Lopes, T. and Duguid, P. (eds.) Trademarks, Brands and Competitiveness. Routledge, New York, pp. 215-233. ISBN 9780415776936 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.
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