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Avoiding collateral damage: an exploration of unobserved heterogeneity amongst customers of a European Revenue Service

Money, K., Hillenbrand, C., Henseler, J. and DaCamara, N. (2012) Avoiding collateral damage: an exploration of unobserved heterogeneity amongst customers of a European Revenue Service. Long Range Planning. ISSN 0024-6301 (In Press) (special Issue on PLS in Strategic Management)

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Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:29176
Publisher:Elsevier

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