Don’t trust your poll lead: how public opinion changes during referendum campaigns

Renwick, A. (2014) Don’t trust your poll lead: how public opinion changes during referendum campaigns. In: Cowley, P. and Ford, R. (eds.) Sex, lies and the ballot box: 50 things you need to know about British elections. Biteback, London, pp. 79-84. ISBN 9781849547550

Abstract/Summary

Politicians call (or call for) referendums with increasing frequency. But how can they know they will win? Looking at the polls is not enough: opinion during referendum campaigns is often volatile. But this chapter shows that there are nevertheless some recurring patterns that allow us to make reasonable predictions in most cases.

Item Type	Book or Report Section
URI	https://centaur.reading.ac.uk/id/eprint/38059
Refereed	No
Divisions	Arts, Humanities and Social Science > School of Politics, Economics and International Relations > Politics and International Relations
Publisher	Biteback
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