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Online customer experience: a review of the business-to-consumer online purchase context

Rose, S., Hair, N. and Clark, M. (2010) Online customer experience: a review of the business-to-consumer online purchase context. International Journal of Management Reviews, 13 (1). pp. 24-39. ISSN 1468-2370

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To link to this article DOI: 10.1111/j.1468-2370.2010.00280.x


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
Henley Business School > Leadership, Organisations and Behaviour
ID Code:6083
Publisher:Wiley-Blackwell

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