Accessibility navigation


Online reviews: differences by submission device

Mariani, M. M., Borghi, M. and Gretzel, U. (2019) Online reviews: differences by submission device. Tourism Management, 70. pp. 295-298. ISSN 0261-5177

[img]
Preview
Text - Accepted Version
· Available under License Creative Commons Attribution Non-commercial No Derivatives.
· Please see our End User Agreement before downloading.

616kB

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1016/j.tourman.2018.08.022

Abstract/Summary

This study examines the role played by submission devices (mobile vs. desktop) in online travel reviewing behaviour. We analyse over 1.2 million online reviews from Booking.com and detect the presence and distinctive features of online reviews submitted by mobile devices. Our findings indicate that 1) the share of online reviews submitted by mobile increased at a very high rate over time (higher than the growth rate of those submitted by desktop); 2) there is a systematic and statistically significant difference between the features and distributions of online reviews submitted through mobile devices vs. online reviews submitted through desktops. We raise awareness of the role played by submission devices in online travel behaviour research and present implications for future research.

Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Leadership, Organisations and Behaviour
ID Code:79116
Publisher:Elsevier

Downloads

Downloads per month over past year

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation