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How ‘cracking the code’ of a secret belief system is boosting sales

Laker, B. and Ridley, M. (2017) How ‘cracking the code’ of a secret belief system is boosting sales. The Telegraph. ISSN 0307-1235

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Official URL: https://www.business-reporter.co.uk/2017/08/21/cra...


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Leadership, Organisations and Behaviour
ID Code:82577

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