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The relevance of mixed methods for network analysis in tourism and hospitality research

Mariani, M. and Baggio, R. (2020) The relevance of mixed methods for network analysis in tourism and hospitality research. International Journal of Contemporary Hospitality Management. ISSN 0959-6119

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To link to this item DOI: 10.1108/IJCHM-04-2019-0378

Abstract/Summary

Taking stock of extant hospitality and tourism research using social network analysis approaches, this work highlights why using either quantitative or qualitative approaches to examine social networks can be misleading and generate potentially biased findings. Indeed, purely qualitative and purely quantitative studies display limitations. This study provides methodological insights by suggesting that mixed methods can be suitably used, depending on the specific research questions.

Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Leadership, Organisations and Behaviour
ID Code:87567
Publisher:Emerald

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