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Nation Branding in the 21st century: does China need a brand management strategy for the belt and road initiative?

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Tsang, D. (2018) Nation Branding in the 21st century: does China need a brand management strategy for the belt and road initiative? In: 30th Anniversary Conference of Chinese Economic Association, 22-23 Jun 2018, Edinburgh. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Leadership, Organisations and Behaviour
ID Code:78442
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