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2008

Harman, B. and Murphy, M. (2008) The application of social marketing in reducing road traffic accidents amoung young male drivers: an investigation using physical fear threat appeals. International Journal of Business and Management, 3 (7). pp. 129-139. ISSN 1833-3850 doi: https://doi.org/10.5539/ijbm.v3n7p129

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