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Jump to: 2015 | 2013 | 2011
Number of items: 4.

2015

Champniss, G., Wilson, H.N. and Macdonald, E.K. (2015) Why your customers’ social identities matter. Harvard Business Review, 93 (1/2). pp. 88-96. ISSN 0017-8012

2013

Champniss, G. (2013) Fit the brand to the social identity. Admap. pp. 10-12.

Champniss, G. (2013) Social Good, Personal Best: how a basic selfish desire may be just what business and society need. Admap, June. pp. 32-34.

2011

Champniss, G. and Rodes-Vila, F. (2011) Brand valued: how socially valued brands hold the key to a sustainable future and business success. Wiley. ISBN 9781119976677

This list was generated on Sat Dec 5 02:39:47 2020 UTC.

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