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Understanding the Identity and Motivations of Sustainable Consumers

Garnelo-Gomez, I., Money, K. and Littlewood, D. (2015) Understanding the Identity and Motivations of Sustainable Consumers. In: British Academy of Mangement Conference, 8 - 10 September 2015, Portsmouth, UK.

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Item Type:Conference or Workshop Item (Paper)
Refereed:No
Divisions:Henley Business School > Marketing and Reputation
ID Code:103113

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