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Factors affecting green purchase behavior: a systematic literature review

Sharma, K. ORCID:, Aswal, C. and Paul, J. ORCID: (2023) Factors affecting green purchase behavior: a systematic literature review. Business Strategy and the Environment, 32 (4). pp. 2078-2092. ISSN 0964-4733

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To link to this item DOI: 10.1002/bse.3237


Abstract: The worldwide increased consumption of goods and services squeezes natural resources, thus causing severe damage to the environment. In the backdrop of the growing affirmative reaction of people, the inclination to buy green products is on the rise. Therefore, we explore the extant literature to identify the factors established for their role in determining the purchase of products having a less damaging impact on the environment. A systematic literature review was conducted following the Theory‐Context‐Characteristics‐Methodology framework covering 151 empirical studies on green purchase intention and green purchase behavior, published between years 2000 and 2021. This paper identifies factors influencing consumers' green purchase intention and green purchase behavior and provides strategic insights to marketers to create better marketing opportunities for green products.

Item Type:Article
ID Code:107159
Uncontrolled Keywords:RESEARCH ARTICLE, RESEARCH ARTICLES, attitude, environmental consumption behavior, green purchase behavior, green purchase intention


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