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Gazing at our heritage: Chinese tourists’ consumption of Mount Lushan heritage space

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Takhar, A., Bebek, G. ORCID: https://orcid.org/0000-0002-3597-381X and Zhong, Y. (2024) Gazing at our heritage: Chinese tourists’ consumption of Mount Lushan heritage space. In: Association of Consumer Research Conference, 26-29 Oct 2023, Seattle, USA.

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Abstract/Summary

This research adopts Lefebvre’s (1991) spatial triad to examine the consumption of a Chinese heritage site and looks at its meaning production and construction within a physical and cultural context. Tourists also contribute to their cultural identity projects through aesthetic appreciation of natural landscapes from a Chinese lens.

Item Type:Conference or Workshop Item (Paper)
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:114676
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