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Norms-based simulation for personalised service provision

Bonacin, R., Baranauskas, M.C.C., Liu, K. and Sun, L. (2009) Norms-based simulation for personalised service provision. Semiotica, 2009 (175). 403–428. ISSN 1613-3692

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To link to this item DOI: 10.1515/semi.2009.055


User interfaces have the primary role of enabling access to information meeting individual users' needs. However, the user-systems interaction is still rigid, especially in support of complex environments where various types of users are involved. Among the approaches for improving user interface agility, we present a normative approach to the design interfaces of web applications, which allow delivering users personalized services according to parameters extracted from the simulation of norms in the social context. A case study in an e-Government context is used to illustrate the implications of the approach.

Item Type:Article
Divisions:Science > School of Mathematical, Physical and Computational Sciences > Department of Computer Science
Henley Business School > Business Informatics, Systems and Accounting
ID Code:15145
Uncontrolled Keywords:norms; personalized service provision; social simulation.
Publisher:De Gruyter Mouton

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