Advertising, promotion, and the competitive advantage of interwar British department stores

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Scott, P. M. ORCID: https://orcid.org/0000-0003-1230-9040 and Walker, J. T. ORCID: https://orcid.org/0000-0002-3477-0236 (2010) Advertising, promotion, and the competitive advantage of interwar British department stores. Economic History Review, 63 (4). pp. 1105-1128. ISSN 1468-0289

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Item Type:	Article
Refereed:	Yes
Divisions:	Henley Business School > International Business and Strategy
ID Code:	16273
Publisher:	Wiley-Blackwell

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University of Reading