The impact of the corporate identity mix on corporate reputation

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Money, K., Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314 and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 (2010) The impact of the corporate identity mix on corporate reputation. Journal of Brand Management, 18. pp. 197-211. ISSN 1479-1803

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To link to this item DOI: 10.1057/bm.2010.31

Item Type:	Article
Refereed:	Yes
Divisions:	Henley Business School > Leadership, Organisations and Behaviour Henley Business School > Marketing and Reputation University of Reading Malaysia
ID Code:	16546
Uncontrolled Keywords:	corporate reputation; corporate identity mix; corporate brand beliefs; structural equation modelling; partial least squares
Publisher:	Palgrave Macmillan

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University of Reading