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Marketing and the multinational: extending internalisation theory

Buckley, P. J. and Casson, M. (2011) Marketing and the multinational: extending internalisation theory. Journal of the Academy of Marketing Science, 39 (4). pp. 492-508. ISSN 1552-7824

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To link to this item DOI: 10.1007/s11747-010-0243-0

Item Type:Article
Divisions:Henley Business School > International Business and Strategy
Arts, Humanities and Social Science > School of Politics, Economics and International Relations > Economics
ID Code:17978
Uncontrolled Keywords:Marketing – Multinational – Internalisation – Entrepreneurship – Systems – Knowledge

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