Advanced search

Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough

Download
Full text not archived in this repository.
Advice

Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

Tools
Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email
Lists

Bailey, C., Baines, P. R., Wilson, H. and Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248 (2009) Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough. Journal of Marketing Management, 25 (3 & 4). pp. 227-252. ISSN 1472-1376 doi: 10.1362/026725709X429737

Altmetric Badge

Item Type Article
URI https://centaur.reading.ac.uk/id/eprint/20035
Identification Number/DOI 10.1362/026725709X429737
Refereed Yes
Divisions Henley Business School > Digitalisation, Marketing and Entrepreneurship
Publisher Westburn Publishers Ltd
Download/View statistics View download statistics for this item
Download
Full text not archived in this repository.
Tools
Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email
Advice

Please see our End User Agreement.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

Lists
Deposit Details

University Staff: Request a correction | Centaur Editors: Update this record