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Managing marketing: marketing success through good management practice

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Palmer, R., Cockton, J. and Cooper, G. (2007) Managing marketing: marketing success through good management practice. Elsevier, Oxford, pp392. ISBN 9780750668989

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Official URL: http://www.elsevier.com/wps/find/bookdescription.c...


Item Type:Book
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:20123
Additional Information:SchoolMan_0809_13052011AS
Publisher:Elsevier
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