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Profiles in context: analysis of the development of a customer loyalty programme and a risk scoring practice

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Canhoto, A. (2008) Profiles in context: analysis of the development of a customer loyalty programme and a risk scoring practice. In: Hildebrandt, M. and Gutwirth, S. (eds.) Profiling the European citizen: cross-disciplinary perspectives. Springer, New York, pp. 211-216. ISBN 9789048177622

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Item Type:Book or Report Section
Refereed:No
Divisions:Henley Business School > Marketing and Reputation
ID Code:20188
Publisher:Springer
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