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Exploring notions of ideal customer experience in online business-to-business environments: a USA / European comparison

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Rose, S. ORCID: https://orcid.org/0000-0002-1212-8314, Clark, M. ORCID: https://orcid.org/0000-0002-7123-4248 and Hair, N. (2008) Exploring notions of ideal customer experience in online business-to-business environments: a USA / European comparison. In: International Colloquium in Relationship Marketing Conference, 14-17 September 2008, Swansea UK. (Unpublished)

Additional Information SchoolMan_0809_13052011AS
Item Type Conference or Workshop Item (Paper)
URI https://centaur.reading.ac.uk/id/eprint/20235
Refereed No
Divisions University of Reading Malaysia
Henley Business School > Digitalisation, Marketing and Entrepreneurship
Additional Information SchoolMan_0809_13052011AS
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