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Products and the life cycle

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Palmer, R. and Lindgreen, A. (2008) Products and the life cycle. In: Kitchen, P. (ed.) Marketing: metaphors and metamorphosis. Palgrave-Macmillan, Basingstoke, pp. 183-194. ISBN 9781403998613

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Official URL: http://www.palgrave.com/products/title.aspx?pid=27...


Item Type:Book or Report Section
Refereed:No
Divisions:Henley Business School > Marketing and Reputation
ID Code:20268
Publisher:Palgrave-Macmillan
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