MarketingCasson, M. ORCID: https://orcid.org/0000-0003-2907-6538 (2006) Marketing. In: Raffaelli, T., Becattni, G. and Dardi, M. (eds.) The Elgar companion to Alfred Marshall. Elgar original reference. Edward Elgar. ISBN 9781843760726 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.
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