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Cavity protection or cosmetic perfection? Innovation and marketing of toothpaste brands in the United States and western Europe, 1955-1985

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Miskell, P. (2004) Cavity protection or cosmetic perfection? Innovation and marketing of toothpaste brands in the United States and western Europe, 1955-1985. Business History Review, 78 (1). pp. 29-60.

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Item Type:Article
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
ID Code:21219
Publisher:Harvard Business School
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