The emergence of modern marketingChurch, R.A. and Godley, A. ORCID: https://orcid.org/0000-0002-3160-2499 (2002) The emergence of modern marketing. Routledge, London, pp160. ISBN 9780714683263 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.
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