Foreign multinationals and innovation in British retailing, 1850-1962

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Godley, A. ORCID: https://orcid.org/0000-0002-3160-2499 (2002) Foreign multinationals and innovation in British retailing, 1850-1962. In: Church, R. and Godley, A. ORCID: https://orcid.org/0000-0002-3160-2499 (eds.) The emergence of modern marketing. Routledge, London, pp. 77-97. ISBN 9780714683263

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Item Type:	Book or Report Section
Refereed:	No
Divisions:	Henley Business School > Leadership, Organisations and Behaviour
ID Code:	21410
Publisher:	Routledge

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University of Reading