CIM coursebook 06/07 managing marketing performanceMeek, R., Meek, H., Palmer, R. and Parkinson, L. (2006) CIM coursebook 06/07 managing marketing performance. Butterworth Heinemann, Oxford, pp424. ISBN 9780750680141 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.
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