Accessibility navigation

Relationship marketing and the not-for-profit sector: an extension and application of the commitment-trust theory

Lists
Tools

Money, K., Money, A., Downing, S. and Hillenbrand, C. ORCID: https://orcid.org/0000-0002-2929-5098 (2007) Relationship marketing and the not-for-profit sector: an extension and application of the commitment-trust theory. In: Sargeant, A. and Wymer, W. (eds.) The Routledge companion to nonprofit marketing. Routledge, London, pp. 28-48. ISBN 9780415417273

Full text not archived in this repository.

It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.


Item Type:Book or Report Section
Refereed:No
Divisions:Henley Business School > Leadership, Organisations, Behaviour and Reputation
ID Code:22796
Publisher:Routledge
Altmetric
Related URLs
Deposit Details

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation

See also