A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationshipsLindgreen, A., Palmer, R., Vanhamme, J. and Wouters, J. (2006) A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships. Industrial Marketing Management, 35 (1). pp. 57-71. ISSN 0019-8501 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.1016/j.indmarman.2005.08.008
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