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What are they doing? A study of contemporary marketing practice in Ireland

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Brady, M. and Palmer, R. (2004) What are they doing? A study of contemporary marketing practice in Ireland. Irish Journal of Management, 25 (1). pp. 125-136. ISSN 1649-248X

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Official URL: http://www.iamireland.com/journal.html


Item Type:Article
Refereed:Yes
Divisions:Henley Business School > Marketing and Reputation
ID Code:23125
Publisher:Irish Academy of Managment
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