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From marketing products to fundraising for causes

Lee, S. (2002) From marketing products to fundraising for causes. In: Walker, C. and Pharoah, C. (eds.) A lot of give: trends for charitable giving in the 21st century. Hodder Arnold, London. ISBN 9780340804919

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Item Type:Book or Report Section
Divisions:Henley Business School > Marketing and Reputation
ID Code:23901
Publisher:Hodder Arnold

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