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Extending the integration-responsiveness framework: delivering a global service strategy at British Airways

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Collinson, S., Sullivan-Taylor, B. and Wilson, D. (2010) Extending the integration-responsiveness framework: delivering a global service strategy at British Airways. Strategic Innovators, 3 (3). pp. 8-22.

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Item Type:Article
Refereed:Yes
Divisions:Henley Business School > International Business and Strategy
ID Code:26229
Publisher:Indian Institute of Planning & Management
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