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Brand equity

Christodoulides, G. (2012) Brand equity. In: Wiley encyclopedia of management. Wiley.

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It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

To link to this item DOI: 10.1002/9781118785317.weom090279

Item Type:Book or Report Section
Divisions:Henley Business School > Marketing and Reputation
ID Code:27759

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