Accessibility navigation

Prêt-à-Médiatiser by House of POLLYFIBRE

Ellison, C. (2011) Prêt-à-Médiatiser by House of POLLYFIBRE. [Performance]

Image (Catalogue Image. 2011.) - Supplemental Material
· Please see our End User Agreement before downloading.


It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing.

Official URL:


Prêt-à-Médiatiser by House of POLLYFIBRE is a performance/film that takes the fashion show catwalk as a site for exploration, with a focus on the dialogue between liveness and mediatisation. The performance showcases a clothing collection that has been designed to be documented and thus is challenged in the context of the live event. Motivated by the 2-dimensionality and biased perspective of mediated images such as magazine photography, social network profiles images and the surfaces of digital interfaces, the garments are one sided and obstruct the models in their attempt to play out familiar fashion poses, unless they align themselves 'correctly' for the lense. There is material metaphor and wordplay throughout, for example the clothing pieces are made from interfacing fabrics that are physically cut, pasted and layered to create the rigid flat silhouettes. The performance is accompanied by live sound created by tools of the fashion industry (including scissors and camera clicks) that have been adapted and amplified to be used as instruments. The audience and press are invited to document the live event and the subsequent film is made using footage collated from the crew, the audience and the official press

Item Type:Performance
Divisions:Arts, Humanities and Social Science > School of Arts and Communication Design > Art > Fine Art
ID Code:28749
Publisher:Absolut Fringe


Downloads per month over past year

University Staff: Request a correction | Centaur Editors: Update this record

Page navigation