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Impact evaluation of a Kenyan Eco Business: a pilot framework.

Littlewood, D. and Holt, D. (2013) Impact evaluation of a Kenyan Eco Business: a pilot framework. In: 73rd Annual Meeting of the Academy of Management, 9-13 Aug 2013, Orlando, FL, USA.

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Promoting social and environmental entrepreneurship is suggested by many, including international institutions, national development agencies and non-governmental organizations, as critical in tackling longstanding complex global sustainable development problems. However while interest in this kind of alternative entrepreneurship grows, with a proliferation of claims made about its potential to catalyze societal transformation, research in this field remains nascent and fragmented, particularly in relation to Africa. There are few examples of work systematically examining the impacts of social and environmental enterprises on sustainable development and poverty alleviation, especially research based on rigorous empirical fieldwork. This paper begins addressing these limitations by proposing a framework for mapping the sustainable development and poverty alleviation impacts of social and environmental enterprises in Africa. This framework is then piloted with reference to a Kenyan ecobusiness.

Item Type:Conference or Workshop Item (Paper)
Divisions:Henley Business School > Marketing and Reputation
ID Code:33154

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