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Clare Balding: the televisual face of London 2012

Woods, F. ORCID: (2013) Clare Balding: the televisual face of London 2012. Journal of Popular Television, 1 (1). pp. 137-141. ISSN 2046-9861

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To link to this item DOI: 10.1386/jptv.1.1.137_1


This piece discusses the performance of television presenter Claire Balding during her coverage of the Olympics and Paralympics of London 2012. It suggests that her success with viewers was connected with her persona as a television personality, which combined professional skill with intimacy and immediacy. It argues that Balding represented the face of contemporary public service broadcasting – one that bridges both the BBC and Channel 4’s brand identities – through her research and authority, combined with interaction with her audience with social media.

Item Type:Article
Divisions:Arts, Humanities and Social Science > School of Arts and Communication Design > Film, Theatre & Television
ID Code:33186
Uncontrolled Keywords:television personality, Olympics, presenter, public service broadcasting, gender, sport


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