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Kapitalisierung von Marken: Starke Marken aufbauen und transferieren

Esch, F.-R., Brunner, C. and Spomer, O. (2012) Kapitalisierung von Marken: Starke Marken aufbauen und transferieren. Wirtschaftswissenschaftliches Studium, 41 (2). pp. 56-63. ISSN 0340-1650

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Item Type:Article
Divisions:Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
ID Code:33211
Uncontrolled Keywords:Branding, Brand Extension, Brand Alliances, Brand Architectures, Portfolio Advertising, Limited Editions
Additional Information:"Brand capitalisation: creating strong brands and transferring brand strength"

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