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Imitation and entrepreneurship - an exploration of the African context

Holt, D., Littlewood, D. and Harrison, R. (2012) Imitation and entrepreneurship - an exploration of the African context. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 Nov 2012, Dublin, Ireland.

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This paper explores a segmentation of micro and small enterprises (MSEs) in developing countries within the formal/informal economy nexus that has wide-ranging implications for the targeting of base-of-the-pyramid initiatives and entrepreneurship theory. This proposed segmentation emerges from the analysis of a sample of Kenyan MSEs utilising current and prior business models; the antecedent influences shaping the business model; barriers to entry associated with knowledge, capital and skills; the degree of innovation or imitation evident in the business model linked to the nature of opportunity recognition; and their relationship with the formal institutional business environment.

Item Type:Conference or Workshop Item (Paper)
Divisions:Henley Business School > Marketing and Reputation
ID Code:33286

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