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Bringing export performance metrics into Annual Reports: the APEV scale and the PERFEX scorecard

Lages, L. F., Lages, C. and Lages, C. R. (2005) Bringing export performance metrics into Annual Reports: the APEV scale and the PERFEX scorecard. Journal of International Marketing, 13 (3). ISSN 1069-031X

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To link to this item DOI: 10.1509/jimk.13.3.79


Annual company reports rarely distinguish between domestic and export market performance and even more rarely provide information about annual indicators of a specific export venture's performance. In this study, the authors develop and test a new measure for assessing the annual performance of an export venture (the APEV scale). The new measure comprises five dimensions: (1) annual export venture financial performance, (2) annual export venture strategic performance, (3) annual export venture achievement, (4) contribution of the export venture to annual exporting operations, and (5) satisfaction with annual export venture overall performance. The authors use the APEV scale to generate a scorecard of performance in exporting (the PERFEX scorecard) to assess export performance at the corporate level while comparatively evaluating all export ventures of the firm. Both the scale and the scorecard could help disclose export venture performance and could be useful instruments for annual planning, management, monitoring, and improvement of exporting programs.

Item Type:Article
Divisions:Henley Business School > Marketing and Reputation
ID Code:38049
Uncontrolled Keywords:export performance, metrics, APEV scale, PERFEX scorecard, EXPERF scale
Publisher:American Marketing Association

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