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Electronic commerce in agriculture and agribusiness: the case of Emilia-Romagna (Italy )

Canavari, M., Miniucchi, D., Nocella, G. ORCID: and Viaggi, D. (2003) Electronic commerce in agriculture and agribusiness: the case of Emilia-Romagna (Italy ). In: 4th Conference of the European Federation of Information Technology in Agriculture, Food and Environment, Information technology for a better agri-food sector, environment and rural living, 5-9 July, Debrecen, Hungary, pp. 226-235.

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Despite the expectations of the benefits of this tool, the adoption of Electronic Commerce (EC) by small and medium firms of the agro-food sector in Italy is still not frequent, however, the understanding of opportunities it could create and how they can be exploited remains a relevant issue. This study, carried out in the Emilia -Romagna region during 2002, illustrates the results of a survey of 208 firms at all stages of the agro-food chain aimed at understanding the use of the Internet and the strategies adopted for EC implementation. The results show a low level of implementation of the instrument and a limited variety of adoption strategies. Agro-food firms actually invest very little in EC focusing their efforts on the Internet as promotion tool, while web-based direct selling is confined to market niches. The view that the Internet would reverse the disadvantages of small firms appears by now non realistic, even if interesting opportunities for further development are still present.

Item Type:Conference or Workshop Item (Paper)
Divisions:Life Sciences > School of Agriculture, Policy and Development > Department of Agri-Food Economics & Marketing
ID Code:39782

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