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A case study and interview with Jill McDonald CEO and President of McDonald's Northern Europe Division

Ghobadian, A. and O'Regan, N. (2014) A case study and interview with Jill McDonald CEO and President of McDonald's Northern Europe Division. Journal of Strategy and Management, 7 (1). pp. 87-100. ISSN 1755-425X

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To link to this item DOI: 10.1108/JSMA-12-2013-0066


Purpose – The purpose of this paper is to demonstrate how strategy is developed and implemented within a subsidiary of a global organization, the relationship between subsidiary and headquarters and the need for continuous change and adaption to remain relevant. Furthermore, this case study describes a successful process of invention and adoption. Design/methodology/approach – The paper draws on documentary evidence and a semistructured interview with Jill McDonald CEO and President of McDonald’s Northern Europe Division with responsibility for the UK, Sweden, Finland, Denmark, Norway and the Republic of Ireland. Management research rarely captures the views of the top executive, yet the top executives have a broad picture and are key strategic decision makers. Findings – The case study and interview offers a unique insight into factors contributing to McDonald’s unprecedented success (it has paid an increased dividend for the past 37 years). It also sheds light on its successful internationalization strategy. Originality/value – The case study draws on published material and augments this with an in-depth interview with the Chief Executive. Very few case studies offer insight into the thinking of a Chief Executive managing a subsidiary of a global organization. Its value lies in the lessons that managers and students of management can draw on the approach adopted by a highly successful global organization.

Item Type:Article
Divisions:Henley Business School > Leadership, Organisations and Behaviour
ID Code:40329
Uncontrolled Keywords:International Business, Value proposition, Non-related market strategies, Strategic decisions, Strategic innovation, Turnaround

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