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Private label management: insights and research directions

Molinillo, S., Ekinci, Y., Whyatt, G., Occhiocupo, N. and Stone, M. (2016) Private label management: insights and research directions. In: Gómez-Suárez, M. and Martínez-Ruiz, M. P. (eds.) Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy. IGI Global, pp. 1-27. ISBN 9781522502203

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To link to this item DOI: 10.4018/978-1-5225-0220-3.ch001

Item Type:Book or Report Section
Divisions:Henley Business School > Marketing and Reputation
ID Code:52426
Publisher:IGI Global

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