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Creative English and public relations in Hong Kong

Peirson-Smith, A., Bhatia, V. J., Bremner, S. and Jones, R. H. (2010) Creative English and public relations in Hong Kong. World Englishes, 29 (4). pp. 523-535. ISSN 08832919

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To link to this item DOI: 10.1111/j.1467-971X.2010.01679.x


This paper investigates employer perceptions of the nature and importance of the English language in public relations agencies in Hong Kong. Based on in-depth interviews with senior managers from eight Hong Kong-based public relations companies, it examines how the linguistic currency ofEnglish is used collaboratively in creative organizations. Findings suggest that English is used as the common language among transnational public relations work teams and the clients that they service. Itis also used as a creative resource for facilitating collaboration, staff development and socialization into corporate and professional cultures.

Item Type:Article
Divisions:Arts, Humanities and Social Science > School of Literature and Languages > English Language and Applied Linguistics
ID Code:58276

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