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Global, local, or regional? The locus of MNE strategies

Verbeke, A. and Geisler Asmussen, C. (2016) Global, local, or regional? The locus of MNE strategies. Journal of Management Studies, 53 (6). pp. 1051-1075. ISSN 1467-6486

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To link to this item DOI: 10.1111/joms.12190


This paper provides an overview of the main insights arising from the ‘regional strategy’ literature. It also develops the contours of a new, rich research agenda for future international strategy scholarship, whereby the region should be introduced as an explicit, third geographic level of analysis, in addition to the country-level and the global level. Regional strategy analysis requires a fundamental rethink of mainstream theories in the international strategy sphere. This rethink involves, inter alia, internalization theory, with its resource-based view and transaction cost economics components, as well as the integration (I) – national responsiveness (NR) framework.

Item Type:Article
Divisions:Henley Business School > International Business and Strategy
ID Code:59133


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