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Visual rhetoric in information design: designing for credibility and engagement

Moys, J.-L. (2017) Visual rhetoric in information design: designing for credibility and engagement. In: Black, A., Luna, P. ORCID:, Lund, O. and Walker, S. ORCID: (eds.) Information Design: research and practice. Routledge, Farnham, UK. ISBN 9780415786324 (Part 2, chapter 12)

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Genre plays a central role in defining the visual conventions designers draw upon for presenting information and influencing the ways in which users, in turn, experience and interpret information. Drawing on evidence from user research, this chapter examines the rhetorical associations of some of the typographic and layout conventions associated with good practice in information design.

Item Type:Book or Report Section
Divisions:Arts, Humanities and Social Science > School of Arts and Communication Design > Typography & Graphic Communication
ID Code:69200


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