Abstract/Summary

This paper highlights the paradox that many public sector organisations face in simultaneously pursuing specific organisation goals and creating shared values for societies. While there are performance indicators to measure efficiency in the attainment of organisation goals in the public sector, there is little research on measures of performance in creating actual shared value for the target communities from the communities’ perspective. An investigative study of a shared value initiative for a business community in a strategic development zone by a publiclyowned corporation in Malaysia is discussed. The findings support the relevance and necessity of a performance prediction process in public sector organisations to encourage managerial accountability and achieve valued outcomes for target communities. The findings contribute to the academic literature on measures of effectiveness for shared value initiatives by public sector organisations that may lead to improvements in practice within these organisations.