AirAsia in the Malaysian domestic airline market: empirical analysis of strategyKim Man, M. M. and Jainurin, B. J. (2005) AirAsia in the Malaysian domestic airline market: empirical analysis of strategy. International Business & Economics Research Journal, 4 (12). pp. 53-64. ISSN 2157-9393 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.19030/iber.v4i12.3643 Abstract/SummaryThis paper will examine the results of the strategic actions of AirAsia in the Malaysian domestic airline market. Firstly, the paper will provide a general background of the airline industry, in particular the Malaysian domestic airline market and a summary of an analysis of the industry using Michael Porters Five Forces Analysis. Secondly, the paper will provide a brief background of AirAsia and Malaysia Airlines. Thirdly, the paper will analyse the results of AirAsias strategy vis-vis operating and financial performance. Finally, the paper will conclude a summary of AirAsias achievement of the past and present and prospect for the future.
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