Abstract/Summary

This report explores how social media tools are being commercialised by business. It provides an overview of the relevance of social media to both business to business and business to consumer operations; lists common channels of social media; places development of social media into a historical context outlining future predictions; identifies and answers a range of common problems facing companies looking to commercialise social media; looks at a taxonomy of opportunities for commercialising social media; and presents ongoing research findings of the Henley Centre for Customer Management’s study entitled ‘Commercialising Social Media.’