The use of non-hypothetical experimental markets for measuring the acceptance of genetically modified foodsJaeger, S. R., Lusk, J. L., House, L. O., Valli, C., Moore, M., Morrow, B. and Traill, W. B. (2004) The use of non-hypothetical experimental markets for measuring the acceptance of genetically modified foods. Food Quality and Preference, 15 (7-8). pp. 701-714. ISSN 0950-3293 Full text not archived in this repository. It is advisable to refer to the publisher's version if you intend to cite from this work. See Guidance on citing. To link to this item DOI: 10.1016/j.foodqual.2004.04.002 Abstract/SummaryThe findings from a study measuring consumer acceptance of genetically modified (GM) foods are presented. The empirical data were collected in an experimental market, an approach used extensively in experimental economics for measuring the monetary value of goods. The approach has several advantages over standard approaches used in sensory and marketing research (e.g., surveys and focus groups) because of its non-hypothetical nature and the realism introduced by using real goods, real money, and market discipline. In each of three US locations, we elicited the monetary compensation consumers required to consume a GM food. Providing positive information about the benefits of GM food production, in some cases, reduced the level of monetary compensation demanded to consume the GM food. (C) 2004 Elsevier Ltd. All rights reserved.
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